All year, I've heard some variation of this phrase: "A big shift, from search to discovery, is underway online." I'm still figuring out what this means. I'd like to share my thoughts on it, and�I'd like to hear what "discovery" on the web means to you. First, I do not believe that there is a "shift" from search to discovery. "Shift" isn't the right word, because people will continue to search based on specific intent for years. Second, although discovery won't replace search outright, discovery can impact it significantly by changing how and/or where we search. Third, there are two types of discovery that matter: (1) discovery that leads to a transaction; and (2) discovery that does not end in a transaction.
Sunday, August 21, 2011
How Discovery Will Drive Transactions
All year, I've heard some variation of this phrase: "A big shift, from search to discovery, is underway online." I'm still figuring out what this means. I'd like to share my thoughts on it, and�I'd like to hear what "discovery" on the web means to you. First, I do not believe that there is a "shift" from search to discovery. "Shift" isn't the right word, because people will continue to search based on specific intent for years. Second, although discovery won't replace search outright, discovery can impact it significantly by changing how and/or where we search. Third, there are two types of discovery that matter: (1) discovery that leads to a transaction; and (2) discovery that does not end in a transaction.
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