Monday, January 24, 2011

What Is Quora?s Biggest Challenge?

By now, everyone has an opinion of Quora and is waiting to see if their mom starts following them there, too. In the past week, in addition to winning the Crunchies award for best new startup, it is also the target of growing skepticism. �Well-circulated articles have been written about the company?s ascent. Katherine Boehret from the Wall Street Journal wrote a review in which she asserts Quora is ?uninviting, geeky, and poorly explained.? Matthew Ingram from GigaOM wrote about the site?s technical growing pains, wondering if one day the site will wish ?it had remained small and exclusive.? On Sunday, TechCrunch contributor Vivek Wadhwa wrote an opinion column on why he does not buy into the hype around Quora. Quora does face some real challenges, but I believe they are more nuanced than some of the other critics have suggested. �In this last post on my series on Quora, I will lay out what I believe to be the short-, medium-, and long-term challenges facing the company and product after using the site for the past six months. The most immediate issue, simply put, is noise. How can it make sure that users are not inundated with discussions they care nothing about?

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