I'm a pretty good salesman, but I?m the worst negotiator. If I say, ?buy my car for $10,000? and someone says ?$8,000,? I?d just shrug my shoulders and say ?ok?. In fact, that happened. Some people could be good at both. But I think it?s very hard. By definition. When you?re a salesman you want the other guy to say ?yes.? When you?re a negotiator you have to be willing to say ?no?, regardless of what the other side says. So although they aren?t total opposites, the goals are completely different. But big picture: Negotiation is worthless. Sales is everything.
Monday, September 5, 2011
How To Sell Your Company
I'm a pretty good salesman, but I?m the worst negotiator. If I say, ?buy my car for $10,000? and someone says ?$8,000,? I?d just shrug my shoulders and say ?ok?. In fact, that happened. Some people could be good at both. But I think it?s very hard. By definition. When you?re a salesman you want the other guy to say ?yes.? When you?re a negotiator you have to be willing to say ?no?, regardless of what the other side says. So although they aren?t total opposites, the goals are completely different. But big picture: Negotiation is worthless. Sales is everything.
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