Mitac International Corp. Motion Computing Inc. NEC Corp Nedfield NV (formerly: Tulip Computers)
Tuesday, February 1, 2011
Fitango: Get Skinny Because Other People Tell You To
If there's one problem with any fitness, wellness, musical instrument training, or spiritual regimen, it's backsliding. Not every rebirth and renewal can be like the boat repair scene in Summer Rental where John Candy and his kids help get Scully's boat seaworthy in time for the big race against the nasty Mr. Pellet while 80s music plays in syncopation with their on-screen antics. Real life doesn't work like a Carl Reiner picture, and that's a problem. To solve it, we have Fitango, a fairly unique take on the old "I'll pay you to make me do something" transaction popular with personal trainers and the one dude who puts up fliers all over town advertising guitar lessons (there's one in every town). Fitango allows you to buy life plans for yourself including scheduled work-outs, music lesson plans, and language training. You perform one task per day - "Play Banjo for an hour," for example - and then rate how you felt afterwards. This feedback loop is further reinforced by reminders and the fact that you actually pay for some of these. Things you pay for, you see, you tend to use.
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