According to a late Thursday
SEC filing the New York City startup behind
Flavorize.com, FlavorMetrics Corp., is seeking a $1 million investment to build a "Pandora for food." The company's web and mobile app is now in private beta. Currently, Flavorize.com allows users in New York City or San Francisco to enter a few key attributes of meals that they enjoyed before ? including ingredients, a restaurant or location where they ate something delicious, a specific dish, or a flavor ? to generate suggestions, based on the wisdom (and palate) of the crowds, as to what they might try next. The startup ? co-founded by chief executive
Eunice Chou and engineering lead Franco Yuvienco ? will compete for users and dollars against a huge number of search and recommendation tools that are already helping people find recipes and restaurants online...
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