
Most startups don't hockey stick on traffic in the first few months after launch (it took Twitter well over a year, for example). So when they do, there's either something very special going on, or something very sneaky.
FindTheBest, a comparison engine founded by DoubleClick cofounder
Kevin O?Connor, is definitely surging. They
launched late last year, took funding by
Kleiner Perkins Caufield & Byers in December, and have been quietly growing like a weed. They have a million unique visitors a month now, the company says, and services like Compete
show a definite, if early, hockey stick (disregard the actual numbers, Compete is always off, but the trajectory says something). Has the company bought any traffic? Nope, says O'Connor. It's all organic growth, with, as would be expected, lots of search engine referrals coming in. It's not a huge amount of traffic yet, but it's trending nicely and doesn't seem to be spiking just based on press (there hasn't really been any since December). Why?

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