Smaato: U.S. Will Spend $5 Billion On Mobile Advertising In 2015

Mobile advertising and ad optimization company Smaato is releasing a new whitepaper today with some huge projections for the mobile advertising industry. According to Smaato, the US is the second largest mobile advertising market globally in terms of spending, falling just behind Japan. In 2010, Smaato says US mobile advertising spending is expected to be worth $797.6 million. For the US, this equates to a little under 8,000 mobile advertising campaigns, and an average of 21.8 new campaigns per day. Smatto says that the U.S. mobile ad market will move closer to Japan (more than $1 billion in 2010) next year with a forecast of $1.24 billion for 2011 and $5.04 billion for 2015. eMarketer released similar findings a few weeks ago, but Smaato's finding are more bullish on projections for 2015.

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