Wednesday, November 17, 2010

Back Of The Phone Apps: Instagram, Picplz, Path Vs. Front Of The Phone App: DailyBooth

Today during the Web 2.0 Summit in San Francisco, DailyBooth CEO Brian Pokorny took the stage to talk a bit about "picture talking" -- that is, social communication through photos. Obviously, Pokorny believes this is a key form of communication amongst the younger generation. But he's not the only one. Mobile photo sharing apps are getting a lot of buzz and gaining a lot of users now. But Pokorny has an interesting insight as to why DailyBooth is different from the rest of the pack. In Pokorny's view, the hot apps like Instagram, Picplz, and Plurk are "back of the phone apps". What he means by that is that their users mainly use the back camera on their smartphones. But new smartphones are increasingly gaining a front-facing camera too. And that's DailyBooth's wheelhouse.

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