Amazon is constantly growing and expanding its catalog of videos available for on-demand streaming. The service just reached the 100k mark with 9,000 of those available under the Prime streaming plan. The bulk of the library is set aside for � la carte renting and buying with TV titles starting at $.99 cent and movies for $3.99. With deep living room penetration, all Amazon needs to do is flip the switch, offer a reasonably-priced subscription plan open to all titles, and effectively shut down Netflix.
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