Monday, April 11, 2011

Ad.ly Versus Facebook: Something Doesn?t Add Up

Earlier this week we heard whispers that Facebook was clamping down on Ad.ly and Crowdrally ?�two services that let users post sponsored updates to their Facebook Pages. This is important, because the companies are monetizing Facebook Page feeds, which is something that Facebook presumably would prefer to do itself. Inquiries to speak to both companies went unanswered. Then, this morning, Ad.ly posted an update to its blog stating that it has "complied with Facebook?s request to no longer offer celebrity endorsements on Facebook." A report on MediaMemo expanded on the news, and we've spoken to both Facebook and Ad.ly founder Sean Rad to get to the bottom of what's going on. The only problem: both sides are directly contradicting each other.

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