Keen On? Peter Guber: ?The Idea That Music is Dead is Ludicrous? (TCTV)

Yesterday, movie, music and sports mogul Peter Guber told me why there?s no business without story business. In the instant best-selling Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story, his new book released today, Guber urges everyone to unleash the power of story. Today, Guber?s attention shifts from the power of storytelling to the future of the entertainment industry. And in keeping with his ferociously infectious optimism, Guber believes that the future of the entertainment business shines brightly. The idea that the music or movie industry is dead, for example, he describes as ?ludicrous? ? even though he is very insistent that we, as consumers, have a moral obligation to pay for our content rather than steal it. Video ahead.

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