What do NPR, NBC News, Playboy, Pepsi, CNN, Starbucks, Grammys, and David Blaine all have in common? They've all recently signed up for
Instagram. Yes, the mobile photo sharing service. And there's apparently a plan beyond simply sharing filtered pictures with fans. For now, that plan appears to be engagement. For example, when Starbucks unveiled their new logo a few weeks ago, they immediately shared it on Instagram to get feedback. Meanwhile, NPR has been using the service to share photos from stories such as
this one, a Phillippine politician's assassination. "
NPR has amazing comment threads on their stories. It's really inspiring to see," Instagram co-founder Kevin Systrom says.
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